Ford “Built to Handle” is our latest spot created at Hatch Studios Ltd., directed by Larissa Ulisko.

It features the Ford Fusion open like a book into a graphic and abstract garage environment in which we see the vehicle performing dynamic precision maneuvers while showcasing its various distinct abilities. At the end, the camera rotates 180 degrees revealing the Fusion parked on the garage ceiling – due to its powerful traction.

In case you hadn’t guessed by now, the voice read was done by Kiefer Sutherland.

This project involved quite a bit of problem solving in order to bring Larissa’s graphic vision to life in 3D. The environment had to be continually represented in technical form, while at the same time constructing and deconstructing itself around the vehicle. Not only did geometric pillars have to grow and shrink, but so did their line-treated counterparts, all of which were rendered with the help of the FinalToon line tracer plugin.

The lighting and rendering of the Ford Fusion had to remain photorealistic while still producing a dramatic contrast between its bold, black color and the warm, white garage environment. As a result, a specialized car paint shader was developed to reproduce the vehicle paint more accurately while still being able to maintain this contrast.

This spot was modeled and animated with 3dsmax 8.0. VRay 1.5 RC3 was used for the lighting and rendering. After Effects was used for compositing, color treatment and graphics. FinalToon was used for the technical line rendering and the project was on-lined on an Inferno.